HSG members acquire state-of-the-art knowledge of high practical relevance and gain valuable insights. This enables them to make a significant contribution towards societal and economic development, as well as towards their personal development.
“From insight to impact” is not merely our message; rather, it is a promise to the outside world that provides a yardstick against which we let ourselves be measured. At the same time, it is also a motivation to the inside.
"A brand is a promise and a great brand is a promise kept."
Tom Sitati – Director, Brandscape
Brand identity
Brands are made by people – and ours is no exception.
Our mark is based on the well-known picture of a man by Leonardo da Vinci and symbolises a dynamic, open-minded human being who thinks and acts in an integrative manner. These are also the people who shape an organisation, bring its values alive and carry them into the outside world.
People who are unaware of their identity will never be able to convince others. This also applies to brands. An identity, in turn, is the result of values which in their entirety constitute a value system. This value system defines the identity that an organisation accords to itself and what the brand is intended to transmit. The HSG’s brand identity model specifies our brand values. The four core values comprehensive, proficient, driven and collaborative are grouped around the brand essence, insight with impact.
Our four core values and what they signify:
“From insight to impact” – through action
A positive impact can only be created by people who know how to make use of their insights, by drawing conclusions, being motivated, displaying entrepreneurship, pursuing and tackling a goal. It takes the drive, the action, the deed. Only responsible action with head, heart and hand can trigger a positive impact. Yet when is an impact positive? For us at the HSG, impact has to be relevant, benefit-oriented and meaningful for society and the economy. In other words: it must generate personal, societal and economic added value. This is what we aspire to. And this is precisely what our claim expresses: “From insight to impact” and «Wissen schafft Wirkung».